Fix Auto - Index

Fix Auto - Magazine02-en - Index

As you may have noticed, an insurer
agreement doesn’t always generate
the desired volume of business.
Perhaps you’ve also spotted that
it always seems to be the same people who
send you the work – and you can count them
on the fingers of one hand. There may be
hundreds of people working on claims in any
given insurance company, so how come you
only know a few of them?
Fix Auto’s network representatives are experts
in the art of establishing and maintaining
relationships with insurers. They’re always
there to respond to customer needs and give
the customer special importance. It’s another
way Fix Auto goes beyond the brand.
Most insurance companies have a very
complex structure. If you’re organizing
promotional or social activities, they need to
be targeted to each level of the hierarchy. Our
team operates tactfully, avoiding being an
irritant or eroding the goodwill that’s been
built up. A humorous promotional item or
an invitation to a popular event is all about
the same goal: staying ‘top of mind’ with our
customers, the insurers.
We’re not the only industry that works this
way. The practice is widespread in the pharmaceutical
field and has become an accepted
form of communication with doctors. Another
example is the manufacturers of construction
materials in their communications with
engineers and architects.
The impact on the brand is substantial when
your tactics are well chosen and well executed,
and if they’re handled with intelligence
and professionalism. This approach can yield
results not only with consumers (B2C), but
also with other businesses (B2B).
If you’re organizing
promotional or social
activities, they need
to be targeted to each
level of the hierarchy.
MARK MAGAZINE || 17