Fix Auto - IndexFix Auto - Magazine02-en - Indexm a r k m a g a z i n e
S U M M A R Y
04 EdiToriaL
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ConSUmErS don’T LikE ThE Unknown
fix aUTo SETS ThE bar aT ThE riGhT hEiGhT
arE wE inviSibLE?
ThE brandinG paradox
STay Top of mind wiTh oUr ConSUmErS, ThE inSUrErS
fix aUTo: dEvELopinG rEpairEr-inSUrEr rELaTionS
aLonG nEw LinES in ThE Uk
onE rEpairEr’S viEw
ThE pUrChaSinG powEr of fix aUTo
in ThE U.S.
CoaChinG, onE of ThE kEyS To SUCCESS in Canada
franCE faCinG ThE SamE ChaLLEnGES
fix aUTo’S TEChnoLoGiCaL LEap foward
TEChnoLoGy aT ThE SErviCE of ThE CUSTomEr
ThE brand To aTTraCT ThE bEST EmpLoyEES
ThE STory bEhind fix aUTo
ThE road TravELEd: hiSTory of body Shop
in QUEbEC, fix aUTo ownErS SELL ThEir bUSinESS
in LESS Than 10 dayS
ChooSinG yoUr nETwork
design: java communications / javacom.qc.ca