Fix Auto - Index

Fix Auto - Magazine02-en - Index

04 || MARK MAGAZINE
editorial
If body shops want a voIce,
fIrst they need an
IdentIty
In the 90s It was all about ethIcs;
In the 2000s, performance.
now the next turn In the road
Is toward an IdentIty
Despite all the efforts, compromises,
goodwill and savings realized, it’s
still difficult for a body shop to
maintain a secure and long-term
relationship with an insurance company.
Why?
This is a question many body shop owners
don’t even have time to ask because they’re
struggling with everyday management issues.
They’re striving to cope with the different
requirements of each insurance company,
meet consumer demands and master new
technologies. So when they see profit margins
slip into neutral despite all their hard work,
and when they’re no longer doing a job they
love, they simply don’t have the energy to step
back, apply a proper business plan, and take
control of their affairs – however crucial this
process may be.