Fix Auto - Index

Fix Auto - Magazine02-en - Index

A brAnd does
its own job
of pre-selling.
the quAlity MAy be
the sAMe, but the
fAMiliAr brAnd wins.
France : 14,95 5
Distribution : Australia, New Zealand,
Belgium, Canada, China, Denmark,
Germany, Japan, Liban, Italia, Singapor,
South Korea, Switzerland, Taiwan, UK, U.S.
BRANDING
marketing • communications
MArketing isn’t
A wAr of products,
but of perceptions.
The winning
formula of
fix auTo
Why get a no-name mP3
When you can have an iPod?
On newsstands sOOn